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Global marketing management

Masaaki Kotabe

Publication Data

Title Global marketing management
Author Masaaki Kotabe
Contributor Kristiaan Helsen
Publisher Wiley
Publication date 1998
Publication location New York
Language English

Topics

Export marketing :: Management
008069977

Catalogue Data

OBNB ID GB9840675
ISBN 10 0471592889
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xxii,712p.,[12]p. of plates
P1042 Includes bibliographical references and indexes.

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Global marketing management by Masaaki Kotabe. ISBN 0471592889. Published by Wiley in 1998. Publication and catalogue information, links to buy online and reader comments.

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