Product development : meeting the challenge of the design-marketing interface :: ISBN 0471953539 :: Wiley 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Product development : meeting the challenge of the design-marketing interface
Contributors Margaret Bruce, Wim G. Biemans
Publisher Wiley
Publication date 1995
Publication location Chichester
Language English

Topics

Product management
New products :: Marketing
008074309

Catalogue Data

OBNB ID GB9542366
ISBN 10 0471953539
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.575

ISBD

P1053 xiv,345p.
P1042 Includes bibliographical references and index.

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Product development : meeting the challenge of the design-marketing interface. ISBN 0471953539. Published by Wiley in 1995. Publication and catalogue information, links to buy online and reader comments.