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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management

Publication Data

Title Understanding services management : integrating marketing, organisational behaviour, operations and human resource management
Contributors William J. Glynn, James G. Barnes
Publisher Wiley
Publication date 1995
Publication location Chichester
Language English

Topics

Service industries :: Management
008074501

Catalogue Data

OBNB ID GB9560712
ISBN 10 0471960667
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.4068

ISBD

P1053 xxvi,485p.
P1042 Includes bibliographies and index.

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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management. ISBN 0471960667. Published by Wiley in 1995. Publication and catalogue information, links to buy online and reader comments.