Marketing the unknown : developing market strategies for technical innovations :: Paul Millier :: ISBN 0471986216 :: John Wiley 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing the unknown : developing market strategies for technical innovations
Alternative Title Stratégie et marketing de l'innovation technologique. English
Author Paul Millier
Publisher John Wiley
Publication date 1999
Publication location Chichester
Language English

Descriptive Notes

Originally published in French by Dunod (Paris), 1997.

Topics

New products :: Marketing
008075182

Catalogue Data

OBNB ID GB9939918
ISBN 10 0471986216
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 viii, 240 p.
P1042 Includes bibliographical references and index.

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Marketing the unknown : developing market strategies for technical innovations by Paul Millier. ISBN 0471986216. Published by John Wiley in 1999. Publication and catalogue information, links to buy online and reader comments.