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Advertising and the inter-product distribution of demand : a Rotterdam model approach applied to the UK alcoholic drinks market

M. Duffy

Publication Data

Title Advertising and the inter-product distribution of demand : a Rotterdam model approach applied to the UK alcoholic drinks market
Author M. Duffy
Publisher Department of Management Sciences, University of Manchester Institute of Science and Technology
Publication date 1985
Publication location Manchester
Language English

Topics

Advertising :: Alcoholic beverages :: Great Britain :: Mathematical models

Catalogue Data

OBNB ID GB8752515
ISBN 10 0946802734
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 339.486631072041

ISBD

P1053 71leaves
P1042 Bibliography: p53-55.

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Advertising and the inter-product distribution of demand : a Rotterdam model approach applied to the UK alcoholic drinks market by M. Duffy. ISBN 0946802734. Published by Department of Management Sciences, University of Manchester Institute of Science and Technology in 1985. Publication and catalogue information, links to buy online and reader comments.