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Establishing the power of the organismic metaphor - how can it help the marketeer?
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Establishing the power of the organismic metaphor - how can it help the marketeer?

Vincent-Wayne Mitchell

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Establishing the power of the organismic metaphor - how can it help the marketeer? by Vincent-Wayne Mitchell. ISBN 0946802963. Published by Manchester School of Management in 1989. Publication and catalogue information, links to buy online and reader comments.

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