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The painful evolution of consumer orientation and marketing awareness in the USSR, 1953-1991
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The painful evolution of consumer orientation and marketing awareness in the USSR, 1953-1991

Nigel Holden

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The painful evolution of consumer orientation and marketing awareness in the USSR, 1953-1991 by Nigel Holden. ISBN 187178204X. Published by Manchester School of Management in 1992. Publication and catalogue information, links to buy online and reader comments.

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