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Creating and marketing new products : viewpoints of leading authorities

Gordon Prestoungrange

Publication Data

Title Creating and marketing new products : viewpoints of leading authorities
Author Gordon Prestoungrange
Contributors Roy Hayhurst, David Midgley
Publisher Crosby Lockwood Staples
Publication date 1973
Publication location St Albans
Language English

Descriptive Notes

Title page imprint: London.

Topics

New products
England

Catalogue Data

OBNB ID GB7325467
ISBN 10 0258969008
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 [9],484p.

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Creating and marketing new products : viewpoints of leading authorities by Gordon Prestoungrange. ISBN 0258969008. Published by Crosby Lockwood Staples in 1973. Publication and catalogue information, links to buy online and reader comments.