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The European approach to US markets : product and promotion adaptation by European multinational corporations

James J. Ward

Publication Data

Title The European approach to US markets : product and promotion adaptation by European multinational corporations
Author James J. Ward
Publisher Praeger
Publication date 1973
Publication location New York
Language English

Descriptive Notes

Bibliography: p.101-108. _ Includes index.

Topics

Corporations, European :: United States
Marketing

Catalogue Data

OBNB ID GB7408596
ISBN 10 0275287505
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xii,112p.

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The European approach to US markets : product and promotion adaptation by European multinational corporations by James J. Ward. ISBN 0275287505. Published by Praeger in 1973. Publication and catalogue information, links to buy online and reader comments.