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Challenges to advertising research : from advertising to communication 1 : 1st inaugural research conference, Berlin 1994

Publication Data

Title Challenges to advertising research : from advertising to communication 1 : 1st inaugural research conference, Berlin 1994
Contributors Lutz Huth, Sheila Lodge, Hochschule der Künste, Hochschule der Künste
Publisher Hochschule der Künste
Publication date 1995
Publication location Berlin
Language English

Topics

Marketing research :: Congresses
Advertising :: Research :: Congresses
Germany

Catalogue Data

OBNB ID GB9581137
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 viii, 167 p.
P1042 Includes bibliographical references.

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Challenges to advertising research : from advertising to communication 1 : 1st inaugural research conference, Berlin 1994. Published by Hochschule der Künste in 1995. Publication and catalogue information, links to buy online and reader comments.