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Slaying the giants? : the Cott Corporation and retailer brand soft drinks in Great Britain and the USA

Leigh Sparks

Publication Data

Title Slaying the giants? : the Cott Corporation and retailer brand soft drinks in Great Britain and the USA
Author Leigh Sparks
Contributor
Publisher University of Stirling
Publication date 1995
Publication location Stirling
Language English

Topics

Cott Corporation
Soft drink industry :: Great Britain
Soft drink industry :: United States
Brand name products :: Great Britain :: Marketing
Brand name products :: United States :: Marketing
House brands :: Great Britain :: Marketing
House brands :: United States :: Marketing

Catalogue Data

OBNB ID GB9588666
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 41 p.
P1042 Includes bibliographical references.

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Slaying the giants? : the Cott Corporation and retailer brand soft drinks in Great Britain and the USA by Leigh Sparks. Published by University of Stirling in 1995. Publication and catalogue information, links to buy online and reader comments.