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Managing understandings : politics, symbolism, niche marketing and the quest for legitimacy in it [sic] implementation

Andrew D. Brown

Publication Data

Title Managing understandings : politics, symbolism, niche marketing and the quest for legitimacy in it [sic] implementation
Author Andrew D. Brown
Contributor Judge Institute of Management Studies
Publisher Judge Institute of Management Studies
Publication date 1996
Publication location Cambridge
Language English

Topics

Information storage and retrieval systems :: Purchasing :: Decision making :: Case studies
Information storage and retrieval systems :: Marketing :: Case studies
Market segmentation :: Case studies

Catalogue Data

OBNB ID GB9670565
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 26 p.
P1042 Includes bibliographical references.

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Managing understandings : politics, symbolism, niche marketing and the quest for legitimacy in it [sic] implementation by Andrew D. Brown. Published by Judge Institute of Management Studies in 1996. Publication and catalogue information, links to buy online and reader comments.