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Consumer market research : does it have validity? : some post-modern thoughts

M. J. Thomas

Publication Data

Title Consumer market research : does it have validity? : some post-modern thoughts
Author M. J. Thomas
Contributor
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1997
Publication location Glasgow
Language English

Descriptive Notes

"Occasional paper.".

Topics

Marketing research
Postmodernism

Catalogue Data

OBNB ID GB9725352
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 14 p.
P1042 Includes bibliography.

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Consumer market research : does it have validity? : some post-modern thoughts by M. J. Thomas. Published by University of Strathclyde, Dept. of Marketing in 1997. Publication and catalogue information, links to buy online and reader comments.

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