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Consumer versus retailer perceptions of store positioning in the UK fashion sector

Grete Birtwistle

Publication Data

Title Consumer versus retailer perceptions of store positioning in the UK fashion sector
Author Grete Birtwistle
Contributors Ian M. Clarke, Paul Freathy, Paul Freathy
Publisher University of Stirling
Publication date 1996
Publication location Stirling
Language English

Topics

Fashion merchandising :: Research :: Great Britain
Consumer behavior :: Research :: Great Britain

Catalogue Data

OBNB ID GB9741664
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 22 p.
P1042 Includes bibliographical references.

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Consumer versus retailer perceptions of store positioning in the UK fashion sector by Grete Birtwistle. Published by University of Stirling in 1996. Publication and catalogue information, links to buy online and reader comments.