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How do consumers make purchasing decisions?
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How do consumers make purchasing decisions?

A. J. Parker

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Based on a paper presented to "Direct selling Central and Eastern Europe: an international academic symposium", Celakovice, Czech Republic, in March 1995.

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How do consumers make purchasing decisions? by A. J. Parker. Published by Centre for Retail Studies, University College Dublin in 1995. Publication and catalogue information, links to buy online and reader comments.

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