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Services marketing research : the use of qualitative methods

Audrey Gilmore

Publication Data

Title Services marketing research : the use of qualitative methods
Author Audrey Gilmore
Contributor
Publisher University of Ulster, Faculty of Business and Management
Publication date 1996
Publication location Coleraine
Language English

Topics

Service industries :: Marketing
Northern Ireland

Catalogue Data

OBNB ID GB9764636
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 13 leaves

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Services marketing research : the use of qualitative methods by Audrey Gilmore. Published by University of Ulster, Faculty of Business and Management in 1996. Publication and catalogue information, links to buy online and reader comments.

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