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Exploring the implications of the functional perspective of mood in consumer behaviour research

Sally Hibbert

Publication Data

Title Exploring the implications of the functional perspective of mood in consumer behaviour research
Author Sally Hibbert
Contributor
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1998
Publication location Glasgow
Language English

Topics

Consumer behavior :: Research
Mood (Psychology)
Shopping :: Psychological aspects

Catalogue Data

OBNB ID GB9824764
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v (unpaged)
P1042 Includes bibliographical references.

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Exploring the implications of the functional perspective of mood in consumer behaviour research by Sally Hibbert. Published by University of Strathclyde, Dept. of Marketing in 1998. Publication and catalogue information, links to buy online and reader comments.