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The role of the fundraising database in building charity-donor relationships

Laura Weir

Publication Data

Title The role of the fundraising database in building charity-donor relationships
Author Laura Weir
Contributors Sally Hibbert, Sally Hibbert
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1998
Publication location Glasgow
Language English

Topics

Charities :: Great Britain :: Marketing
Database marketing :: Great Britain
Fund raising :: Great Britain

Catalogue Data

OBNB ID GB9824767
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 23, 5 p.
P1042 Includes bibliographical references.

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The role of the fundraising database in building charity-donor relationships by Laura Weir. Published by University of Strathclyde, Dept. of Marketing in 1998. Publication and catalogue information, links to buy online and reader comments.