Demand for and use of global account management :: Judge Institute of Management Studies, University of Cambridge 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Demand for and use of global account management
Contributors David B. Montgomery, George S. Yip, Belén Villalonga, Judge Institute of Management Studies
Publisher Judge Institute of Management Studies, University of Cambridge
Publication date 1998
Publication location Cambridge
Language English

Topics

Relationship marketing

Catalogue Data

OBNB ID GB9915511
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 40p.
P1042 Includes bibliographical references.

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Demand for and use of global account management. Published by Judge Institute of Management Studies, University of Cambridge in 1998. Publication and catalogue information, links to buy online and reader comments.