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New consumer product launch : strategies and performance

Publication Data

Title New consumer product launch : strategies and performance
Contributors Erik Jan Hultink, Erik Jan Hultink
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1999
Publication location Glasgow
Language English

Topics

New products :: Marketing

Catalogue Data

OBNB ID GB9931348
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 32, 5 p.
P1042 Includes bibliographical references.

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New consumer product launch : strategies and performance. Published by University of Strathclyde, Dept. of Marketing in 1999. Publication and catalogue information, links to buy online and reader comments.

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