Corporate marketing : rediscovering Drucker's lost agenda for marketing :: David Bickerton :: International Centre for Corporate Identity Studies 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Corporate marketing : rediscovering Drucker's lost agenda for marketing
Author David Bickerton
Contributor International Centre for Corporate Identity Studies
Publisher International Centre for Corporate Identity Studies
Publication date 1999
Publication location Glasgow
Language English

Descriptive Notes

"This paper was presented at the 1st ICCIS symposium held at the University of Strathclyde, Glasgow, UK, on Friday, 11 June 1999.".

Topics

Corporate image
Product management
Brand loyalty
Relationship marketing

Catalogue Data

OBNB ID GB9968264
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 [38]p.
P1042 Includes bibliographical references.

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Corporate marketing : rediscovering Drucker's lost agenda for marketing by David Bickerton. Published by International Centre for Corporate Identity Studies in 1999. Publication and catalogue information, links to buy online and reader comments.