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Marketing finance : turning marketing strategies into shareholder value

Keith Ward

Publication Data

Title Marketing finance : turning marketing strategies into shareholder value
Author Keith Ward
Publisher Elsevier Butterworth-Heinemann
Publication date 2004
Publication location Amsterdam
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Management
Marketing :: Costs
008385770

Catalogue Data

OBNB ID GBA3Y0270
ISBN 10 0750657707
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii, 349 p.

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