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Creating powerful brands

L. De Chernatony

Publication Data

Title Creating powerful brands
Author L. De Chernatony
Contributor Malcolm McDonald
Publisher Elsevier
Publication date 2003
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1998.

Topics

Brand name products
008385868

Catalogue Data

OBNB ID GBA3W4404
ISBN 10 0750659807
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>3rd 3rd ed.
P1053 xvii, 467 p.

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Creating powerful brands by L. De Chernatony. ISBN 0750659807. Published by Elsevier in 2003. Publication and catalogue information, links to buy online and reader comments.

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