Exploring direct and relationship marketing :: Martin Evans :: ISBN 1861529015 :: Thomson 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Exploring direct and relationship marketing
Author Martin Evans
Contributor Maurice Patterson
Publisher Thomson
Publication date 2004
Publication location Australia
Language English

Descriptive Notes

Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998.

Topics

Direct marketing
008403443

Catalogue Data

OBNB ID GBA3T5745
ISBN 10 1861529015
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>2nd 2nd ed.
P1053 xxiv, 520 p.
P1042 Includes bibliographical references and index.

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Exploring direct and relationship marketing by Martin Evans. ISBN 1861529015. Published by Thomson in 2004. Publication and catalogue information, links to buy online and reader comments.