Marketing communications :: Patrick de Pelsmacker :: ISBN 0273638718 :: Financial Times Prentice Hall 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications
Author Patrick de Pelsmacker
Contributors Maggie Geuens, Joeri van den Bergh
Publisher Financial Times Prentice Hall
Publication date 2001
Publication location Harlow
Language English

Topics

Communication in marketing :: Europe
008729425

Catalogue Data

OBNB ID GBA066528
ISBN 10 0273638718
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiv, 509 p., [16] p. of plates
P1042 Includes bibliographical references.

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Marketing communications by Patrick de Pelsmacker. ISBN 0273638718. Published by Financial Times Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.