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Mastering marketing : the complete MBA companion in marketing

Publication Data

Title Mastering marketing : the complete MBA companion in marketing
Contributors Philip Kotler, Insead
Publisher Financial Times
Publication date 1999
Publication location London
Language English

Descriptive Notes

"In association with INSEAD ... [et al.]".
Contributors: Philip Kotler ... [et al.]

Topics

008729488

Catalogue Data

OBNB ID GB9953726
ISBN 10 0273642227
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 ix, 342 p.

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Mastering marketing : the complete MBA companion in marketing. ISBN 0273642227. Published by Financial Times in 1999. Publication and catalogue information, links to buy online and reader comments.

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