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Marketing and the bottom line : the new metrics of corporate wealth

Tim Ambler

Publication Data

Title Marketing and the bottom line : the new metrics of corporate wealth
Author Tim Ambler
Publisher Financial Times/Prentice Hall
Publication date 2000
Publication location London
Language English

Topics

Marketing :: Cost effectiveness :: Measurement
008729493

Catalogue Data

OBNB ID GBA057640
ISBN 10 0273642480
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii, 178 p.
P1042 Includes bibliographical references.

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Marketing and the bottom line : the new metrics of corporate wealth by Tim Ambler. ISBN 0273642480. Published by Financial Times/Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.

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