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Marketing management : a relationship approach

Svend Hollensen

Publication Data

Title Marketing management : a relationship approach
Author Svend Hollensen
Publisher Financial Times Prentice Hall
Publication date 2003
Publication location Harlow
Language English

Topics

Marketing :: Management
Relationship marketing
008729516

Catalogue Data

OBNB ID GBA2Y1194
ISBN 10 0273643789
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxvi, 787 p.
P1042 Includes bibliographical references and index.

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Marketing management : a relationship approach by Svend Hollensen. ISBN 0273643789. Published by Financial Times Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.

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