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The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

Angela Hatton

Publication Data

Title The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
Alternative Title Marketing plans with a winning edge
Author Angela Hatton
Publisher Financial Times Prentice-Hall
Publication date 1996
Publication location London
Language English

Descriptive Notes

Originally published as: Marketing plans with a winning edge. London: Pitman, 1996.

Topics

Marketing :: Planning
008729627

Catalogue Data

OBNB ID GBA032467
ISBN 10 0273649329
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x, 244 p.

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The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives by Angela Hatton. ISBN 0273649329. Published by Financial Times Prentice-Hall in 1996. Publication and catalogue information, links to buy online and reader comments.