Marketing research : an applied approach :: Naresh K. Malhotra :: ISBN 0273657445 :: FT Prentice Hall 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : an applied approach
Author Naresh K. Malhotra
Contributor David F. Birks
Publisher FT Prentice Hall
Publication date 2003
Publication location Harlow
Language English

Descriptive Notes

Previous European ed.: 2000.

Topics

Marketing research
008729901

Catalogue Data

OBNB ID GBA339683
ISBN 10 0273657445
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>2nd 2nd European ed.
P1053 xxi, 786 p.
P1042 Includes bibliographical references and indexes.

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Marketing research : an applied approach by Naresh K. Malhotra. ISBN 0273657445. Published by FT Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.