Marketing and the bottom line : the marketing metrics that will pump up cash flow :: Tim Ambler :: ISBN 0273661949 :: FT Prentice Hall 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing and the bottom line : the marketing metrics that will pump up cash flow
Author Tim Ambler
Publisher FT Prentice Hall
Publication date 2003
Publication location London
Language English

Descriptive Notes

Previous ed.: 2000.

Topics

Marketing :: Cost effectiveness :: Measurement
008729970

Catalogue Data

OBNB ID GBA3Y8657
ISBN 10 0273661949
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xiv, 320 p.

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Marketing and the bottom line : the marketing metrics that will pump up cash flow by Tim Ambler. ISBN 0273661949. Published by FT Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.