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The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers
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The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers

Merlin Stone

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The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers by Merlin Stone. ISBN 0273675206. Published by Financial Times Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.

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