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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

William L. Benoit

Publication Data

Title Seeing spots : a functional analysis of presidential television advertisements, 1952-1996
Author William L. Benoit
Publisher Praeger
Publication date 1999
Publication location Westport, Conn.
Language English

Topics

Presidents :: United States :: Election
Advertising, Political :: United States
Television in politics :: United States

Catalogue Data

OBNB ID GB9972801
ISBN 10 0275966453
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 324.73097309045

ISBD

P1053 xii, 238 p.
P1042 Includes bibliographical references and index.

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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 by William L. Benoit. ISBN 0275966453. Published by Praeger in 1999. Publication and catalogue information, links to buy online and reader comments.