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The marketing of generic drugs : a guide to counter-strategies for the technology intensive pharmaceutical companies

Barrie G. James

Publication Data

Title The marketing of generic drugs : a guide to counter-strategies for the technology intensive pharmaceutical companies
Author Barrie G. James
Publisher Associated Business Press
Publication date 1981
Publication location London
Language English

Descriptive Notes

Bibliography: p196-202. _ Includes index.

Topics

008793305

Catalogue Data

OBNB ID GB8220159
ISBN 10 0852272685
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 615.10688

ISBD

P1053 xi,211p.

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The marketing of generic drugs : a guide to counter-strategies for the technology intensive pharmaceutical companies by Barrie G. James. ISBN 0852272685. Published by Associated Business Press in 1981. Publication and catalogue information, links to buy online and reader comments.