Global marketing : foreign entry, local marketing & global management :: Johny K. Johansson :: ISBN 0072471484 :: McGraw-Hill/Irwin 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing : foreign entry, local marketing & global management
Author Johny K. Johansson
Publisher McGraw-Hill/Irwin
Publication date 2003
Publication location Boston
Language English

Topics

Export marketing
009047825

Catalogue Data

OBNB ID GBA372262
ISBN 10 0072471484
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>3rd 3rd ed., International ed.
P1053 xviii, 654 p.
P1042 Includes bibliographical references and indexes.

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Global marketing : foreign entry, local marketing & global management by Johny K. Johansson. ISBN 0072471484. Published by McGraw-Hill/Irwin in 2003. Publication and catalogue information, links to buy online and reader comments.