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Cluster analysis for marketing experiments : a review of theoretical and practical considerations

Tina Harrison

Publication Data

Title Cluster analysis for marketing experiments : a review of theoretical and practical considerations
Author Tina Harrison
Contributor
Publisher University of Edinburgh, Management School
Publication date 1995
Publication location Edinburgh
Language English

Topics

Cluster analysis
Marketing

Catalogue Data

OBNB ID GB9577296
ISBN 10 1899872175
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 24 p.
P1042 Includes bibliographical references.

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Cluster analysis for marketing experiments : a review of theoretical and practical considerations by Tina Harrison. ISBN 1899872175. Published by University of Edinburgh, Management School in 1995. Publication and catalogue information, links to buy online and reader comments.

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