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Brand extension : an appraisal of current developments and future opportunities

Amanda J. Cutler

Publication Data

Title Brand extension : an appraisal of current developments and future opportunities
Author Amanda J. Cutler
Contributors J. N. Young, J. N. Young
Publisher Leatherhead Food RA
Publication date 1994
Publication location Leatherhead
Language English

Topics

Brand name products :: Great Britain
Marketing :: Great Britain
Confectionery :: Great Britain :: Marketing
Dairy products :: Great Britain :: Marketing
England

Catalogue Data

OBNB ID GB9492813
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 28p.

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Brand extension : an appraisal of current developments and future opportunities by Amanda J. Cutler. Published by Leatherhead Food RA in 1994. Publication and catalogue information, links to buy online and reader comments.