UK brand strategies : facing the competitive challenge :: Alec Samways :: ISBN 185334219X :: Financial Times Business Information 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title UK brand strategies : facing the competitive challenge
Author Alec Samways
Contributors Kate Whittome, Financial Times Business Information
Publisher Financial Times Business Information
Publication date 1994
Publication location London
Language English

Topics

Brand name products :: Great Britain :: Marketing :: Management
Product management :: Great Britain
Market surveys :: Great Britain
Commerce
009095561

Catalogue Data

OBNB ID GB9498046
ISBN 10 185334219X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658

ISBD

P1053 viii,142p.

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UK brand strategies : facing the competitive challenge by Alec Samways. ISBN 185334219X. Published by Financial Times Business Information in 1994. Publication and catalogue information, links to buy online and reader comments.