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Trade mark management : developing, protecting and maintaining brands

Jennifer Maddox

Publication Data

Title Trade mark management : developing, protecting and maintaining brands
Author Jennifer Maddox
Contributors Financial Times Ltd., Pearson Professional Ltd.
Publisher Pearson Professional
Publication date 1996
Publication location London
Language English

Topics

Brand name products
Product management
Management
Commerce

Catalogue Data

OBNB ID GB9718873
ISBN 10 1853344524
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 381

ISBD

P1053 viii,137p.
P1042 Bibliography: p137.

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Trade mark management : developing, protecting and maintaining brands by Jennifer Maddox. ISBN 1853344524. Published by Pearson Professional in 1996. Publication and catalogue information, links to buy online and reader comments.