Customer loyalty schemes : effective implementation and management :: Sue Rayner :: ISBN 1853345997 :: Financial Times Business Information 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Customer loyalty schemes : effective implementation and management
Author Sue Rayner
Publisher Financial Times Business Information
Publication date 1996
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Customer relations
Customer services
Consumer satisfaction
Management
Commerce

Catalogue Data

OBNB ID GB9725546
ISBN 10 1853345997
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 381

ISBD

P1053 viii,138p.

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Customer loyalty schemes : effective implementation and management by Sue Rayner. ISBN 1853345997. Published by Financial Times Business Information in 1996. Publication and catalogue information, links to buy online and reader comments.