Sponsorship and character licensing in children's food and drink : dynamic marketing strategies :: Emma Stevens :: ISBN 1853346012 :: FT Retailing & Consumer Publishing 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Sponsorship and character licensing in children's food and drink : dynamic marketing strategies
Author Emma Stevens
Contributor FT Retail & Consumer Publishing
Publisher FT Retailing & Consumer Publishing
Publication date 1996
Publication location London
Language English

Topics

Beverage industry :: Marketing
Beverage industry :: Marketing :: Case studies
Beverage industry :: Case studies
Food industry and trade :: Marketing
Food industry and trade :: Marketing :: Case studies
Food industry and trade :: Case studies
Children :: Nutrition
Commerce

Catalogue Data

OBNB ID GB9734753
ISBN 10 1853346012
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 381

ISBD

P1053 x,198p.

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Sponsorship and character licensing in children's food and drink : dynamic marketing strategies by Emma Stevens. ISBN 1853346012. Published by FT Retailing & Consumer Publishing in 1996. Publication and catalogue information, links to buy online and reader comments.