Marketing strategies in the European car industry : forging efficient partnerships :: ISBN 185334625X :: FT Automotive 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategies in the European car industry : forging efficient partnerships
Contributors Mark Guest, Marie-Raphaele Petit-Rafer, Andersen Consulting
Publisher FT Automotive
Publication date 1996
Publication location London
Language English

Topics

Automobiles :: European Union countries :: Marketing
Automobile industry and trade :: European Union countries
Market surveys :: European Union countries
Commerce
Management

Catalogue Data

OBNB ID GB9703161
ISBN 10 185334625X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658

ISBD

P1053 x, 201p.

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Marketing strategies in the European car industry : forging efficient partnerships. ISBN 185334625X. Published by FT Automotive in 1996. Publication and catalogue information, links to buy online and reader comments.