Cover image not available

Interactive advertising : the impact of advertising through interactive TV, the Internet, CD-ROMS and multimedia kiosks

Neil Dodgson

Publication Data

Title Interactive advertising : the impact of advertising through interactive TV, the Internet, CD-ROMS and multimedia kiosks
Author Neil Dodgson
Contributor FT Media & Telecoms
Publisher FT Media & Telecoms
Publication date 1997
Publication location London
Language English

Descriptive Notes

In ring-binder.

Topics

Market surveys
Advertising
Interactive marketing
Commerce
Management
Electric engineering
Computer science

Catalogue Data

OBNB ID GB9751454
ISBN 10 1853349402
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 004

ISBD

P1053 x, 125p.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Interactive advertising : the impact of advertising through interactive TV, the Internet, CD-ROMS and multimedia kiosks by Neil Dodgson. ISBN 1853349402. Published by FT Media & Telecoms in 1997. Publication and catalogue information, links to buy online and reader comments.