Cover image not available
Pages perforated at inside edge.
'The organization ... parallels that of Robert M. Fulmer's "The new marketing", but ... can be a valuable supplement to any introductory text' - Preface.
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Exploring the new marketing : study guide, selected readings, case incidents, and other exercises by Robert M. Fulmer. ISBN 002340020X. Published by Macmillan in 1976. Publication and catalogue information, links to buy online and reader comments.