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Readings in strategic marketing

Publication Data

Title Readings in strategic marketing
Contributors Barton A. Weitz, Robin Wensley
Publisher Dryden
Publication date 1988
Language English

Topics

Marketing :: Decision making
009384404

Catalogue Data

OBNB ID GB8854772
ISBN 10 0030208645
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 x,534p.

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Readings in strategic marketing. ISBN 0030208645. Published by Dryden in 1988. Publication and catalogue information, links to buy online and reader comments.

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