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Basic marketing research

Gilbert A. Churchill

Publication Data

Title Basic marketing research
Author Gilbert A. Churchill
Publisher Dryden Press
Publication date 2001
Publication location Fort Worth
Language English

Descriptive Notes

Previous ed.: 1996.

Topics

Marketing research

Catalogue Data

OBNB ID GBA137997
ISBN 10 0030211042
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>4th 4th ed.
P1053 xvii, 830 p.
P1042 Includes bibliographical references and index.

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Basic marketing research by Gilbert A. Churchill. ISBN 0030211042. Published by Dryden Press in 2001. Publication and catalogue information, links to buy online and reader comments.

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