Previous ed.: 1973.
Bibliography: p.251-263. - Includes index.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Persuasive communication by Erwin P. Bettinghaus. ISBN 0030899591. Published by Holt, Rinehart and Winston in 1980. Publication and catalogue information, links to buy online and reader comments.
