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Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982
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Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982

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Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982. ISBN 0039104664. Published by Holt, Rinehart and Winston. Publication and catalogue information, links to buy online and reader comments.

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