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Marketing management : a resource-based approach for the hospitality and tourism industries

Richard Teare

Publication Data

Title Marketing management : a resource-based approach for the hospitality and tourism industries
Author Richard Teare
Contributors Jorge F. T. Mattoso da Costa, Jorge Costa
Publisher Cassell
Publication date 1994
Publication location London
Language English

Topics

Hospitality industry :: Marketing
009395072

Catalogue Data

OBNB ID GB9593885
ISBN 10 0304329266
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 iv, 60p.

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Marketing management : a resource-based approach for the hospitality and tourism industries by Richard Teare. ISBN 0304329266. Published by Cassell in 1994. Publication and catalogue information, links to buy online and reader comments.

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