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Consumer marketing : a resource based approach for the hospitality and tourism industries

Stephen Calver

Publication Data

Title Consumer marketing : a resource based approach for the hospitality and tourism industries
Author Stephen Calver
Contributor Richard Teare
Publisher Cassell
Publication date 1996
Publication location London
Language English

Topics

Marketing
009395280

Catalogue Data

OBNB ID GB96Y0314
ISBN 10 0304334421
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 64p.

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Consumer marketing : a resource based approach for the hospitality and tourism industries by Stephen Calver. ISBN 0304334421. Published by Cassell in 1996. Publication and catalogue information, links to buy online and reader comments.

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